Good products and services provide the individuals within a population the opportunity to enhance or augment their lived experiences. The potential of this opportunity is defined by how well the user is able to engage with the product. As a designer, one is obligated to facilitate the nature of this interaction by crafting an experience that can be mutually beneficial to both the user and the product/service.
In my view, crafting this experience is best accomplished by assessing the components of a product in order to understand what the core objectives are at an abstract level. Defining and understanding the users of a product is also a key way to ensure that what is being designed considers the traits, behaviors, and characteristics of those who will actively engage with the product.
In following these principles, I like to employ a process that is derived from the Elements of User Experience as a development framework due to its emphasis on the creation of a tangible product upon a foundation of well defined concepts and product objectives. I begin with this framework and modify each stage according to the specific needs of each project.